ABSTRACTIn fact, it shows that finding local brand coffee drinks is more difficult than non-local brands. This is related to the position of the product brand in the market. If the position is very strong, the products will still exist and be easily found everywhere. This Community Service activity aims to disseminate the importance of the brand and strategies / efforts to strengthen the local coffee product brand "Gunung Ciremai" in Cibeureum Village, Cilimus District, Kuningan Regency. The implementation methods are socialization, discussion and pre-test post-test. The result was that there was an increase in the knowledge and understanding of local brand coffee business actors on the importance of brands and brand strengthening strategie...
Abstract This studyied aimed to determine the effects of brands images, the product’s qualities and ...
The culture of drinking coffee is not only a consumption activity, but also a reflection of prestige...
In the era of modern technology that is growing rapidly, it influences the formation of new innovati...
Penelitian ini berjudul “Strategi Marketing Public Relations Street Culture Coffee Bar di Kota Sukab...
Kemajuan dunia bisnis salah satunya adalah kedai kopi atau coffee shop, merupakan usaha bisnis yang ...
Kemajuan dunia bisnis salah satunya adalah kedai kopi atau coffee shop, merupakan usaha bisnis yang ...
This study aims to determine the consumer’s attitude, marketing strategy, and marketing performance ...
Sejak dulu budaya minum kopi bukan hanya sekedar menyantap segelas kopi, tapi istilah ‘ngopi’ bisa d...
Coffee business both in the form of café and home industry is in demand by coffee business and coffe...
ABSTRACT The coffee shop business in Indonesia is currently growing, this can be seen from the signi...
The levels of Indonesian domestic coffee consumption increases more and more; this is related to con...
The development of the "Coffee Shop" business is very rapid at the beginning of 2019. One background...
The coffee development strategy in Kaongke-ongkea village is dominant in the valley area and is stil...
The levels of Indonesian domestic coffee consumption increases more and more; this is related to con...
Fore Coffee is a contemporary coffee shop offering a wide variety of high-quality coffee drinks...
Abstract This studyied aimed to determine the effects of brands images, the product’s qualities and ...
The culture of drinking coffee is not only a consumption activity, but also a reflection of prestige...
In the era of modern technology that is growing rapidly, it influences the formation of new innovati...
Penelitian ini berjudul “Strategi Marketing Public Relations Street Culture Coffee Bar di Kota Sukab...
Kemajuan dunia bisnis salah satunya adalah kedai kopi atau coffee shop, merupakan usaha bisnis yang ...
Kemajuan dunia bisnis salah satunya adalah kedai kopi atau coffee shop, merupakan usaha bisnis yang ...
This study aims to determine the consumer’s attitude, marketing strategy, and marketing performance ...
Sejak dulu budaya minum kopi bukan hanya sekedar menyantap segelas kopi, tapi istilah ‘ngopi’ bisa d...
Coffee business both in the form of café and home industry is in demand by coffee business and coffe...
ABSTRACT The coffee shop business in Indonesia is currently growing, this can be seen from the signi...
The levels of Indonesian domestic coffee consumption increases more and more; this is related to con...
The development of the "Coffee Shop" business is very rapid at the beginning of 2019. One background...
The coffee development strategy in Kaongke-ongkea village is dominant in the valley area and is stil...
The levels of Indonesian domestic coffee consumption increases more and more; this is related to con...
Fore Coffee is a contemporary coffee shop offering a wide variety of high-quality coffee drinks...
Abstract This studyied aimed to determine the effects of brands images, the product’s qualities and ...
The culture of drinking coffee is not only a consumption activity, but also a reflection of prestige...
In the era of modern technology that is growing rapidly, it influences the formation of new innovati...